There has been a good amount of hype with Square in technology news so I decided to sign up and try it myself. Fast forward 6+ months later… I received my newly created Square swiper. Although, I don’t foresee the need to take credit card payments in the near future, I charged myself $1 and here are some quick thoughts.
1. Excellent user experience. They nailed the charge entry page, signature, and receipt. There are improvements that could be made, but it is simple and sweet.
2. Pricing seems reasonable. Compared to other merchant accounts, I think the percentages are not bad. I’d be comparing these costs with my current credit card costs if I were a small business. Future marketing campaign for Square?
3. Despite the long turnaround time to get the swiper, it was relatively easy to sign up. 6+ months is way too long to wait though. Should really be closer to 6 days…
4. Slow authorization speeds. This isn’t really Square’s fault than it is At&t’s, but it still does negatively impact my overall experience.
Overall, very positive with a “cool” factor that I think many consumers will like. It will be interesting to see if Square takes off because I can see it becoming quite popular with certain groups (student clubs, field service salesman, flea markets, county fairs..)…